World Cup fans blasted Fox after commercials during hydration breaks caused viewers to miss live in-game action.

The 2026 FIFA World Cup is expected to be one of the biggest commercial events in football history, thanks to the tournament's expansion to 48 teams. Josh Bullmore, Chief Strategy Officer at Publicis Groupe UK,

Timothy Weah speaks on creative directing Electrolit's campaign that will run during the 2026 World Cup while he plays for the United States.

Viewers of the World Cup Opening Ceremony are reacting online after the Fox network aired a FIFA commercial narrated by Matthew McConaughey just ahead of the event's kick off

The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.

Forget the wait and the restrained hype: brands have already scored the first screamers of the 2026 World Cup. Between ’90s nostalgia, impossible pop-culture cameos, and animations flirting with

Sports brands have always brought their own flavor to the FIFA World Cup. Over the years, the commercials created to promote their products have become iconic pieces and, in some cases, genuine cinematic masterpieces.

Nike received mixed reactions on social media for its latest advertisement for the 2026 FIFA World Cup, which included cameos from celebrities like Kim Kardashian and Travis Scott